Why we celebrate National Customer Service Week
This week is National Customer Service Week, a time to celebrate the people and practices that make great customer service possible. At Just, this feels especially meaningful because one of our behaviours is ‘For the Customer’, it’s more than a statement on paper, it’s the way we work, every single day.
Why customer service matters at Just
Our purpose is clear – helping people achieve a better later life. Every interaction we have with our customers is an opportunity to bring that purpose to life. Whether it’s answering a question with clarity, guiding someone through a complex process or simply taking the time to listen, great customer service is about creating confidence, reassurance and trust.
Brilliant customer service happens across every part of Just; from the teams who design our products, to those who manage the details behind the scenes, to those who speak directly with our customers. Every colleague plays a role in shaping the customer experience and every decision we make can ultimately impact how our customers feel.
Celebrating National Customer Service Week
Throughout this week, we’ve lined up a series of activities for our colleagues to learn and reflect on what makes brilliant customer service.
We’ll be kicking off with our Customer Hero Awards, recognising the colleagues who go above and beyond to bring our customer promises and behaviours to life through outstanding customer service. Colleagues also have the opportunity to take part in a vulnerable customer immersive experience, stepping into the shoes of people with visual, hearing or mobility impairments to better understand the challenges they face in everyday life.
Guest speakers will be sharing fresh insights on understanding customer needs as well as how to build resilience through practical tools to perform at our best even in the most difficult of customer interactions. And, for something a little different, we’re hosting an AI challenge where colleagues will use customisable prompts to experience what it’s really like to eat on the state pension.
All of the activities this week have been designed with the aim of sparking empathetic conversations and creative ideas about how we support people in later life because being For the Customer is about listening, learning and always striving to do better.
High performance for the customer
When we work with ambition, curiosity, collaboration and always with the customer in mind, we set ourselves apart. Delivering excellent customer service helps us achieve our purpose, strengthen trust and make a meaningful difference in people’s lives.
So this National Customer Service Week, let’s take a moment to celebrate the power of brilliant customer service and the colleagues who make it happen every day.